Masterminds Podcast

The Truth About Ghana’s New Media: Nkonkonsa Tells It All || Masterminds Podcast EP29

Richie Mensah Episode 29

Ghana’s new media landscape is loud, powerful, chaotic, and misunderstood.

In this episode of the Masterminds Podcast, Richie Mensah sits with Nkonkonsa, one of Ghana’s most influential and controversial new-media voices, to break down the truth behind blogging, virality, gossip culture, ethics, and the real pressures of running a digital platform in today’s environment.


From the hits to the scandals, the wins to the lessons, Nkonkonsa opens up like never before about building a brand in a world where everyone has an opinion, attention is currency, and one headline can change everything.


This is the raw, unfiltered conversation Ghana has been waiting for.



In this episode, you’ll learn:


How Ghana’s new media ecosystem actually works

What drives virality, and why negativity spreads fast

The pressure of running a platform with millions watching

How bloggers decide what to post (and what to ignore)

The balance between truth, empathy, and responsibility

How Nkonkonsa reinvented himself through backlash & growth

Why new media now sets the national conversation

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